pat’s picks

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"RANAVAT Redefines luxury skin and haircare by combining modern and Ayurvedic science to bring you innovative, results-driven formulas that elevate your beauty ritual."

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"We're Live Tinted. We're here to solve unique beauty concerns for all skin tones. Everything we make is clean, hyperpigmentation-focused, and bold enough to show up on everyone."

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"At indē wild our formulas were developed exactly the way you’d expect: science-backed, vegan and cruelty free!"

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"Kulfi has got to the heart of what South Asian women are yearning for, both from their communities and the world at large."

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"At Ghlee, we’re committed to bringing a modern and innovative approach to South Asian skincare. Our mission is to create effective solutions with a simple ingredient list."

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"Our evolved approach to makeup is reflected in our commitment to use natural elements that revitalize and elevate the skin, while adding rich and long-wearing pigments."

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"AAVRANI products are propelled by the latest in clinically-proven science and rooted in centuries-old Ayurvedic beauty traditions."

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"Prakti is committed to making groundbreaking skincare through quality ingredients, ethical sourcing and manufacturing, sustainable packaging, and technological innovation."

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"Derived from the Hindi word for “intuitive” – Sahajan brings you the evidence to follow your intuition and choose clean beauty."

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"Soma Ayurvedic makes the cleanest and most effective skincare products on the planet. Our all natural, vegan, and minimalist formulas are rooted in Ayurveda."

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"Mora Cosmetics is the distilled life work of women who wanted to bring a clean cosmetics line that nourishes beauty, not mask it. Like the beauty of a pearl, we see the beauty that already exists in us all."

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"Oath MD understand the science behind your skin, which is why these products are carefully curated using only natural ingredients—without unnecessary additives."

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"Anomaly Haircare is made of superior, clean formulas that are intentionally created. Beauty is however YOU choose to define it. We're here to help you create your best hair day."

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"Yellow Beauty is a natural skincare collection rooted in turmeric; a powerful skin ally that reduces redness and brightens dark marks."

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"Samreen's Vanity is a clean and conscious brand that creates vegan, cruelty-free and paraben-free cosmetics designed for all skin shades and gender expressions."

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"Visha Skincare gives more than one result to address skin concerns from acne and hyperpigmentation, cellulite, stretch marks, melasma and pandemic skin."